Cape Town's Iconic cricket stadium renamed PPC Newlands
PPC Ltd announced the company’s naming rights partnership with Newlands Cricket Ground at the stadium today. This momentous occasion sees PPC, leading supplier of cement in Southern Africa, join forces with iconic brand, Newlands, one of the world’s most prestigious venues and a stronghold of South African cricket, to rename the stadium “PPC Newlands”.
Darryll Castle, CEO of PPC Ltd, expressed the company’s excitement at becoming part of the Western Province Cricket family. “We’re exceptionally proud to be creating a new moment in history for these two champion brands and are looking forward to adding real value to the sport, the community and, ultimately, the country through this new legacy partnership with the Western Province Cricket Association.”
That is not only because of the commercial value of this partnership. It is also because the values that underpin the PPC-success are so similar to the philosophy that has been a key to the Western Province Cricket Association’s (WPCA) approach.
PPC and Newlands have become synonymous with excellence.
The largest cement producer in South Africa, PPC is already producing eight and half million tons per annum. The company wants to continue to set the standard in the industry with a committed focus on innovation and sustainability.
Both industry leaders, WPCA and PPC, are committed to growth.
PPC has embraced the importance of operating in emerging markets, where 70% of the world’s cement is produced. In fact, the company has stated it as a goal to generate 40% of its revenue from the rest of the continent by 2017.
Newlands, in accordance with a new stadium income-generating model implemented by Cricket South Africa, will host 18 internationals within the next four years.
Both PPC and Newlands are focused on customer-care.
The customers are the reason for PPC’s existence and its efforts are focused on good relationships, understanding and meeting their needs consistently.
The company is seen by its stakeholders as caring and adding value, and as long-term contributors; not short-term takers.
Newlands, rated by many to be the most picturesque test cricket venue in the world, is synonymous with a fantastic atmosphere and has consistently attracted some of the largest domestic crowds at both ODIs and Test cricket.
Follow PPC on Twitter @PPCisCement, like us on www.facebook.com/PPC.Cement and visit us at www.ppc.co.za.
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[Cape Town’s Iconic cricket stadium renamed PPC Newlands]