Four all new technically advanced power tools join their new Cordless Range, the DX51B Jig Saw, the DX53B Circular Saw, the DX31B Angle Grinder and DX42B Orbital Sander
Many stand in awe of the mighty mining dump truck, or the insatiable excavator as they literally move the earth. Most would never have a need for such machinery let alone a parking space. Yet all want a small little piece of the attitude that these machines project. Now you can!
The rugged power tool market is set to heat up yet again in South Africa, with CAT extending its International blue-chip brand with their latest in cordless power tools the DX51B Jig Saw, the DX53B Circular Saw, the DX31B Angle Grinder and DX42B Orbital Sander, these 4 new products will join their CAT DX12 18V Cordless and Brushless Drill. Sold, in South Africa, by Vermont Sales under the licence from Caterpillar. The range includes power tools running on the latest Graphene battery system. This technology is set to lead the way in the 18 V cordless tool category.
All the new tools are available through Makro and online retail www.catpowertools.co.za “Compared with current cordless drills on the market, the CAT DX12 is more compact, with greater power, it is much faster, and incredibly tough, making it the ultimate work horse for all,” says Greg de Villiers, Brand Manager at Vermont Sales. “It has undergone rigorous testing, including repeated drop tests, repetitive drilling, as well as extensive water, dirt and dust tests, plus temperature extreme survivability, vibration and tumble tests,” he went onto say. “Since I was a little boy playing with my digger in the sand pit, CAT has always been a strong brand with durability and confidence in its DNA. CAT fans and others are going to experience the same with CAT Powertools,” said de Villiers.
CAT will be targeting the construction, trade, renovation, and DIY enthusiasts. “South Africa is an important market for CAT Powertools with a strong mix of workstyle and lifestyle led customers who have more demanding needs of their power tools,” said Wiktor Wencel, Export Director for Sub-Saharan Africa at Positec International. He went onto say that “the company has been working at introducing their brands and technology in SA for the last 5 years.”
“Understanding our customers and giving them what they need in a power tool is core to our business. Our global customer surveys, are well supported in South Africa, giving us in-depth insight into who our customers are what they need from their power tools. We are well known for making technically advanced, tough tools that grow markets and offer users true innovation. “Our heartland has traditionally been in mining, construction, engineering, agriculture and all associated trades, but we have also earned a strong following in lifestyle-led activities like high performance clothing, outdoor and sporting pursuits. Over time we’ve evolved our portfolio to reflect these core segments within our customer base.” Wencel explains the updated CAT power tool range is made up of a universal battery system. One battery, one power supply fitting all models of CAT cordless tools in the range. This gives users added value of expanding their range of tools at a lower cost.” Sounds too good to be true. Wencel explains “The users of Powertools have changed in a world that requires faster solutions with greater degrees of flexibility. CAT delivers solutions that live up to our promise of Let’s get the work done”.
