PPC positions for growth with new Sure product range

PPC has launched an improved and extended product range. The new SURE RANGE expands the cement giant’s product portfolio to six products, each carefully designed for a specific application.

“This is probably the most significant rebranding and refocusing in 100-plus years. It signals a greater customer focus, because each of these products has been scientifically formulated to provide the best solution for specific applications,” says Njombo Lekula, Managing Director, PPC RSA Business. “It’s more than that: it’s also a vote of confidence in our country and its potential for growth. PPC keeps innovating in its drive to go beyond and support this growth.”

The construction industry is often one the first sectors to feel economic headwinds and has been in a state of steady decline since the fourth quarter of 2013. However, PPC believes that fresh leadership in Government, and particularly President Ramaphosa’s ambitious investment drive, will be game-changers. Already, substantial investments from Saudi Arabia and China have been secured.

Another potential growth catalyst could be the 10^th BRICS summit that is taking place in South Africa between the 25^th – 27^th July 2018. Themed Collaboration for Inclusive Growth and Shared Prosperity in the 4^th Industrial Revolution, the BRICS summit will provide an opportunity to foster collaboration and trade between members of this powerful bloc.

“Economies are the ultimate shape shifters, responding very quickly to changing sentiment and conditions,” argues Mr Lekula. “Growth will return, and the economy will shift fast—and we will be ready.”