DANGOTE CEMENT WILL TARGET CONSUMERS DIRECTLY TO BOOST SALES

Dangote Cement Plc will sell to consumers directly to boost growth and
overcome tough competition in its home market, the company’s chief executive
officer said.

Africa’s biggest cement maker is
seeking to increase Nigerian market share from 63% to 65% with new strategies
implemented at the end of the second quarter, CEO Joe Makoju said on an
investor call in Lagos on Tuesday. The measures are already yielding positive
results, he said. Dangote’s dominance of the Nigerian market has declined from
66% in June 2018.

“We are ahead of 2018 and it is looking
like it is going to have our best July. We expect to have stabilised at the end
of third quarter” the CEO said.

President Muhammadu Buhari’s cabinet
selection and confirmation will grow cement demand for the rest of the year,
according to Makoju.

“Expectations are high that ongoing government projects will be completed and that should give a big boost to sales,” he said.https://www.bloomberg.com/news/articles/2019-07-30/dangote-targets-consumers-to-raise-nigerian-market-share