GCCA LAUNCHES COMPETITION TO SHOWCASE VITAL ROLE OF CONCRETE

The Global Cement and Concrete Association (GCCA)
has launched a new ‘Concrete in Life’ global photography competition. Open to
professional and amateur photographers via social media, the competition aims
to showcase the vital role the concrete plays in our world.

This includes encouraging people
to look at how concrete is being used in the world around them. The competition
has three categories:

• Urban design and use – the
  city landscapes and buildings around us.
• Practical concrete –
  infrastructure in cities and rural areas, above and below ground.
• Small scale concrete – from
  provision of a water tank for a village or an urban sculpture, to a new
  kitchen worktop, all images that showcase concrete as an intrinsic part of
  people’s lives.

Entrants can enter by posting a
picture that they have taken on Instagram or Twitter using #ConcreteinLife,
whilst also using the hashtag for the category they would like to enter. These
are #UrbanConcrete, #PracticalConcrete, and #SmallScaleConcrete.

The judging panel of photography
and industry experts will select a professional and amateur winner from each
category, as well as one overall ‘Best Concrete in Life’ photo of the year
winner from the six finalists. The overall winner will win a US$10 000 prize,
as well as the chance to join an awards dinner at the GCCA Conference in
Singapore on 10 October 2019. Each of the five remaining amateur and
professional winners will each win a US$2500 prize.

The competition judges are: John
Fairley, Photographer and Creative Director of Curious Productions; Gian Luca
Barone, Senior Associate at Zaha Hadid Architects; and Benjamin Sporton, Chief
Executive of the GCCA.

The GCCA has noted that, as one
of the most widely-used man-made materials on the planet, concrete can be found
all around us: in the houses we live in and the offices we work in, the roads
we drive on and the pavements we walk along, in the bridges that connect us,
the windfarms that provide us with energy, and the sea barriers that protect
us.

The GCCA is working to highlight
how concrete is a resilient, versatile, innovative, and often beautiful
building material that shapes the world we live in today. The association is
also working to ensure it is a sustainable, safe, and durable solution for the
needs of future generations.

“This competition is a great opportunity to show the world what we at the GCCA already know – that concrete is a versatile, innovative, and essential building block for our society,” said Sporton. “We hope that the entrants will be inspired by the myriad ways in which it is being used all over the world.”https://www.worldcement.com/europe-cis/24072019/gcca-launches-competition-to-showcase-vital-role-of-concrete/