LAFARGE AFRICA RE-LAUNCHES SUPASET CEMENT

Lafarge Africa Plc has announced the re-launch of
its improved Supaset cement product into the Nigerian market as part of
commitment to drive excellence and innovation in the block manufacturing
industry.

The new Supaset cement, now in horizontal bags, is
the first cement formulation positioned for block making.

The CEO of Lafarge Africa Plc, Michel Puchercos,
speaking at the event in Lagos on 2 October said:  “The introduction
of this improved formulation – Supaset is in line with the ‘Growth’ pillar of
Lafarge Africa’s Strategy 2022 –  Building for Growth – which aims to
drive profitable growth and accelerate our performance in key areas. Providing
such a product for our customers is in keeping with our commitment to
excellence.

“Supaset has continued to deliver superior
performance to block makers and, like other Lafarge Africa brands, consistent
quality. The product is tailor-made to complement the efforts and promote the
businesses of artisans, specifically block makers and other building
construction workers.

“For 60 years, Lafarge Africa has continued to lead
technological advancement in the Nigerian manufacturing sector. Our global
presence and Research Centre in Lyon, France provides a unique opportunity for
us to deliver in line with best practices and create innovative products and
solutions that deliver more value to our customers.

“The new Supaset is a solution to the needs of our
customers, especially block makers who have lost investments as a result of
cement products that do not guarantee the strength needed for construction of
buildings and other strong high concrete construction works.”

Also speaking at the event, the Commercial Director
of Lafarge Africa Plc, Gbenga Onimowo, acknowledged that the new product was in
response to customer needs and in line with global industry standards.

“We launched Supaset because we have a unique
understanding of the needs of our customers. With access to global best
practices, innovative solutions from the LafargeHolcim group, we were able to
identify and introduce Supaset to provide real solutions in construction. We
understand the huge losses people have experienced due to the lack of cement
formulation that guarantees fast setting and superior quality.”

“Supaset, just like the name suggests, is a rapid-setting cement that enables blocks to set fast, while retaining its quality and ensuring no cracks and breakages, making it the only cement with such capabilities in the market today.https://www.newtelegraphng.com/2019/10/lafarge-relaunches-cement-product/