LATICRETE CELEBRATES TOP APPLICATORS WITH SECOND ANNUAL SUPERCAP AWARDS

Two applicators were recognized for their dedication to
growing Laticrete Supercap through business success and exemplary acts of
service.

LaticreteMike
Florentino received the Applicator of the Year Award for his company’s
year-over-year growth and achievements using the Laticrete Supercap System.
From left to right: Edward Metcalf, Laticrete President and COO, Mike
Florentino, former Laticrete Supercap President Doug Metchick and Laticrete
Chairman and CEO David Rothberg.

Laticrete recently celebrated the top Laticrete Supercap
self-leveling underlayment (SLU) applicators with its second annual Applicator
of the Year and Spirit of Supercap Awards. Mike Florentino, the President of
NextGen Ready-Mix in New York, was honored with the Applicator of the Year
Award. Last year’s Applicator of the Year Award winner Paul Pappalardo,
Operations Manager for Allegheny Contract’s Surface Prep Division in Boston,
was awarded the Spirit of Supercap Award for inspiring others through
outstanding acts of service and commitment.

“Mike and Paul go the extra mile to deliver superior service
on every jobsite they encounter and embody what it means to be part of the
LATICRETE family. We’re lucky to have such dedicated and enthusiastic drivers
behind our company’s growth,” said Chad Love, Laticrete Supercap Director of
Sales.

Allegheny Contract is a full-service applicator responsible
for developing the Boston marketplace. Since adopting the Laticrete Supercap
System and the turnkey Ready-Mix Delivery Service that delivers blended SLU
through the company’s patented pump truck technology delivered directly to the job
site, Allegheny Contract, led by Paul Pappalardo’s efforts, has secured several
new contracts and currently operates two trucks.

LaticreteLast
year’s Applicator of the Year Award winner Paul Pappalardo, Operations Manager
for Allegheny Contract’s Surface Prep Division in Boston, pictured with his
Spirit of Supercap Award. From left to right: Edward Metcalf, Laticrete
President and COO, Paul Pappalardo, former Laticrete Supercap President Doug
Metchick and Laticrete Chairman and CEO David Rothberg.

“Paul is an inspiration to our team and serves as a reminder
that our most powerful partners are our customers. Paul helps us test new
products before bringing them to market, and through his work, we have seen the
positive effect the Laticrete Supercap System has on the building and
construction industry,” added Love.

NextGen Ready-Mix runs a dedicated Ready-Mix Delivery
Service business by partnering with non-union self-performing concrete and
general contractors who want to utilize the pump truck technology on their
projects.

“In just 18 months, Mike has developed a thriving business
that has expanded the Laticrete reach by volumes, introducing Supercap to
installers all over New York. No matter the issue at hand, he has a can-do
attitude that makes it work and provides his customers with the highest level
of satisfaction,” said Love.

Recently, Laticrete acquired the remaining interest in the
Laticrete Supercap, LLC joint venture to fully integrate the businesses under
one umbrella and invest additional resources to accelerate growth momentum.

More about Laticrete Supercap

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